Imagine your phone buzzing, and it’s not your broker, accountant, or advisor – but an app telling you that your painting appreciated 15% last quarter, and your overall investment portfolio is up 5% today. From there, you can ask questions about your wealth–such as what each of your family members is spending–by voice or text.
For decades, the ultra-wealthy have operated in two tiers: billionaires with family offices staffed by MBAs and CPAs. And multi-millionaires, such as physicians who sold their practices, tech founders with eight-figure exits, and others, who still often cobble together spreadsheets to manage their own wealth.
These millionaires have the wealth, paintings, homes, cars, and yachts – but not the dedicated system to manage them.
That’s now changing. Eton Solutions, the company that’s traditionally served those with $250 million and above by digitizing their family offices, is bringing the same technology that Shade Tree Advisors, Todd Family Office, and some of the most prominent family offices in the world rely on to manage $1.3 trillion of wealth to all high-net-worth individuals (HNWI) through its newest platform, EtonAlpha.
Now, millionaires can track all of their assets, from homes and jewelry to stocks, race horses, and cars, the same way billionaires do.
Managing Wealth Is More Complex Than Ever
The number of global high-net-worth individuals continues to grow, but for many, it isn’t feasible to establish a whole family office with multiple full-time staff members. As a result, they often default to a series of disparate processes to manage their assets, wealth sources, and all family member expenses–things like spreadsheets, accounting systems, and documents.
This challenge is compounded by their need to account for alternative assets, including collectibles, art, jewelry, and real estate, which are often not managed at all. These items have historically been a blind spot for individuals responsible for managing their own wealth. Not only do they frequently overlook the actual costs of ownership—maintenance, insurance, and storage—they also neglect to track their assets’ appreciation, depreciation, and even whereabouts. With a system like that, how would you even know which bottle of wine to drink–and which might double in value if you go another year without uncorking it?
Without a dedicated family office staff, it’s nearly impossible to track, manage, and view an individual’s entire net worth: their assets, the value of those assets, how that value changes over time, and the decisions needed to protect and grow wealth.
A Family Office at Your Fingertips
EtonAlpha enables high-net-worth individuals to see a daily bird’s-eye view of their personal net worth across all assets, any time they want. This is in contrast to receiving 90-day retrospective reports from their financial advisor or CPAs.
Rather than just viewing a lump sum net worth, however, individuals can get an in-the-moment look at the current value of equities and securities, or current valuations of alternative assets such as real estate, cars, art, and more.
And they can do this wherever they are. EtonAlpha lets individuals interact with their wealth data directly via mobile app, WhatsApp, or desktop to better understand the family’s saving and spending patterns and the value of everything they own—art, antiques, furniture, and more.
What Are Family Members Spending On? Get Visibility Into Personal Lifestyle Spending
The first thing most people would do is generate profit-and-loss (P&L) statements for each asset and assess performance in the context of their broader portfolio–similar to what a family office might do. But with EtonAlpha, they can also run personal P&L statements on individual family members to see where the money’s going, who’s being financially savvy, and who’s making poor financial decisions, like investing in meme coins or fueling up the jet every weekend.
This isn’t just a one-time report–users can actually track family members’ expenses as part of their overall outbound expenses and regularly analyze detailed personal spending data for each family member to drill down on specific expense sources and spending patterns.
“Well-informed people make well-informed decisions. By providing timely and comprehensive information, EtonAlpha helps them make better decisions to manage and preserve their wealth,” said Satyen Patel, Executive Chairman of Eton Solutions.
A Single Source of Truth for Planning Everything From Wealth Creation to Retirement and Succession
Many investors shy away from new asset classes due to the complexity of tracking them and a limited understanding of their relative risk. EtonAlpha simplifies this by consolidating all asset data into one platform, streamlining management, and offering clarity into where each asset sits.
Acting as a single source of truth for balances, valuations, trusts, and retirement structures, families can make informed, data-driven choices about their wealth planning, retirement, and even succession.
Dr. Ashok Jain, Former CEO and Founder of KidzCare Pediatrics, uses EtonAlpha to maintain, manage, and track his diverse assets and investments. He says, “EtonAlpha has been a blessing for me to be able to consolidate all of our investments across different currencies and countries. Now, I can easily see a consolidated picture of my net worth changes, reconciled daily. This has helped tremendously to plan a better succession and transition for my family and my estate.”
Powered by the Same System Global Asset Managers Rely On
Global wealth managers rely on Eton Solutions to manage 147,000 entities, oversee 225,000+ investments, $65 billion in annual bill payments, and process more than 21.3 million annual transactions.
Now, the launch of EtonAlpha is bringing the power once available only to family offices mainstream. Patel says, “With nearly a decade of experience delivering similar solutions to family offices, we now look forward to working alongside ultra-high-net-worth individuals on their wealth management journeys.”