In the world of YouTube influencers, Stephen Sharer has shown that positive, creative, and engaging content can be a better metric for success than the crude humor and unfiltered language that characterize many of the other channels on the platform. As a family-friendly musician and content creator, Sharer has created many viral videos that stay true to the famous motto of his channel and brand: “Share the Love.”
Recently, Sharer has brought his signature style of entertainment worldwide through his “Share the Love” tour, where he performed his most well-known songs including “Share the Love,” “Lambo,” “Midnight,” and “TikTok Cutie,” backed by an eye-catching neon light show. He also entertained the crowd with some of the inventive stunts he is known for through his videos. Most notably, Sharer gave fans a chance to be a part of the action through fun audience participation opportunities and VIP meet-and-greet sessions.
Sharer’s live tours are just one of the ways he is giving fans the opportunity to show their love for his content. Through his Share the Love brand, he has also sold a line of merchandise and apparel including shirts featuring his logo and witty references to his videos featuring supercars. He has also shared the love with some of his fans directly by working closely with the Make-A-Wish Foundation to grant wishes to some of his young fans dealing with serious illnesses.
Sharer has also gifted his fans with another fun and interactive way to experience his creative ideas at home by releasing the mobile game Stephen Sharer’s Rocket Slide. The Rocket Slide app is a perennial fan favorite, as it puts fans in control of Sharer’s famous stunts, giving them the opportunity to control him as he speeds down his backyard waterslide and soars away with a high-speed jetpack. The app’s satisfying gameplay and colorful graphics helped it rise to the #4 spot on the Apple App Store when it was first released.
Despite his continued success, Sharer has never lost sight of his core audience. He has always been cognizant of ensuring that his content appears to the widest audience possible and gives younger YouTube enthusiasts a chance to join in the fun. “My content is family-friendly and wholesome and sends a positive message,” he said without hesitation when asked to describe his channel.
From his initial vlogging experiments with his brother performing bike stunts inspired by extreme sports legend Travis Pastrana to his more recent videos showcasing his love for cars, including his Lamborghini and Tesla Cybertruck, Sharer has made a habit of continually learning and trying new things with his content while also keeping a close watch on the changing trends and hot topics that often determine success on YouTube. His millions of subscribers and views illustrate his ability to draw in audiences while simultaneously keeping his content safe and suitable for kids to watch. In an increasingly cynical online world, YouTube needs more family-friendly creators to rise up to the challenge and entertain the next generation while keeping it clean.
