Starting a business is a daunting task, but it is only the first step toward success. The next step is scaling. Not only is it complex, but it can be unpredictable, with so many factors to consider that many find themselves left wondering how to do it efficiently without sacrificing resources or losing momentum. That’s where Scaling Lean comes into play with its lean system focused on sustainable and predictable systems. The masterminds behind this innovation? Nina Brennan and Jonathan Ploransky, who turned their passion for efficiency and lean scaling into a thriving business.
Brennan’s journey into entrepreneurship started with a fascination for human behavior and market psychology. She studied economics in school and quickly became interested in what drives people to make decisions and how this influences markets. It wasn’t long before she realized the power of words — particularly copywriting — and how they can be used to persuade and guide audiences. She spent years honing her skills under people like David Ogilvy and Eugene Schwartz, eventually starting her own business, Creative Brand Framework.
On the other hand, Ploransky began in the automotive industry. After spending 15 years at Mercedes-Benz helping dealerships improve customer satisfaction and sales, he saw the potential of efficiency. After starting his own online business, he experienced firsthand how frustrating and costly scaling could be without the right systems in place. That realization led him to a new path — consulting — and eventually to Brennan.
Brennan and Ploransky joined forces in 2022 with the birth of Scaling Lean. The company, built on the three key principles of simplicity, automation, and precision, was built to help businesses scale without unnecessary complexity. So, while it does serve as a marketing firm, it aims to change the way businesses approach scaling entirely.
The core model for the change? VDC (Validate, Drive, Convert). It is a direct reflection of the founders’ philosophies. Brennan’s deep understanding of market psychology and offer creation led to the “Validate” phase, which ensures that every business Scaling Lean works with has a solid foundation, helping them refine their brand message and offer to align with what their target audience really wants.
Ploransky’s experience with systems and efficiency is what powers the “Drive” and “Convert” stages. Knowing that many businesses waste thousands of dollars on ineffective marketing, he developed targeted strategies that ensure only qualified leads are driven into the sales funnel. Once those leads are in, his expertise in automation kicks in, building seamless workflows that guide leads through the funnel, converting them into paying customers with minimal manual effort.
Scaling Lean’s success speaks for itself. One client, Passive Income Blueprints, generated $750k in just 10 months using the VDC framework. But Ploransky remarks that it wasn’t magic. Instead, it is about creating a clear, validated offer, driving the right leads, and automating the conversion process. A system with predictable results.
“It’s never just about scaling fast. If it’s not done right, it’s just a waste of effort,” says Brennan. “Scaling Lean was born from our desire to make the process predictable and manageable for business owners. To help them do it right and scale sustainably without wasting time or money.”
Looking ahead, Brennan and Ploransky believe that as more businesses shift toward lean, efficient systems, Scaling Lean’s model will become the industry standard for growth. Their vision is to make lean scaling accessible to businesses of all sizes, helping entrepreneurs and business owners alike build predictable, sustainable growth models that last.
